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Time and tide waits for no man. When it comes to business, Prima Agri-Products Sdn Bhd (Prima Agri), Malaysian leading producer of halal food delicatessen fare, knows what it means to be prompt.

Entering the EU market is as serendipitous as entering the proverbial Ali Baba's cavern. Established in 1987, Prima Agri started exporting processed halal poultry products after receiving approval from the EC.

  Middle East
United Arab Emirates
Prima Cee Trading LLC

  PO Box 765 Central Fruit & Vegetable Market, Block 1, Shop 7, Dubai, UAE  
  Contact Person  
  Ramon Najeeb Pascual  


Guard Against Misuse
of Halal Logo
The company has also suffered due to the spread of rumors via SMS saying that its supplier, Prima Agri-Products Sdn Bhd, was a producer of non-halal foods.
Chief executive officer of 1901, Tengku Rozidar Zainal Abidin, said the franchise, which had 48 outlets nationwide, has the Islamic Development Department (Jakim) halal certification.

Prima Agri general manager Ahmad Nadzer Idris said the company used plant-based cellulose casings instead of animal-based ones.
"If anybody has any uncertainties about our halal products, they can call our hotline at 019-3591000."
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