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The halal industry might seem like a new market to many but not for prima Agri-Products Sdn bhd, a Malaysian owned company that has been in the delicatessen food business for the past 15 years.

Prima's signature products, which happens to be the favorite of many, is Malaysia's very own delicacy, sate. This tasty meal of skewed halal chicken uses a secret recipe of blended local herbs and spices, and comes with its very own peanut sauce.

Prima has a data bank of over 500 tested and proven halal products, one hundred of which are propriety items belonging to international fast food chains and restaurants.

Bilal Foods Corporation BV (Holland)

  T Drop 141, 5384 ME Bernheze Bank Rabo Bernheze 1200.00.091 KVK no. 16089159 BTW, no. NL 8063, 74640, Holland  
  310-4124-521-99 or
  Contact Person  
  Arno van der Pas  





Time and tide waits for no man. The EU, which has a quota of 9,000 metric ton of raw poultry produces, has a per capita meat consumption of 8 kilogram per person for delicatessen products.

"And we are looking at 20 million Muslims out of 370 million total EU populations Combine these figures with their per capita meat-consumption and their high purchasing power, and you have a good market -and it is certainly waiting for no man.

However, Prima Agri's story is far from being an overnight success. "It is totally a new experience for DVS and MITI," says a poised Ahmad Nadzer when talking about Malaysian government's support in aiding Prima Agri to obtain and export green light from the EU.


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